Articles
Manuals

ARTICLES

An excerpt from the Fifth National Volunteer Monitoring Conference Proceedings, "Creating Ripple Effect on Watershed Issues: The Care and Feeding of Reporters", which was given by Barry Tonning, an Environmental Policy Analyst for the Council of State Governments in Lexington, KY.

"How the Coast Public Views Salmon Restoration" - how people view salmon restoration work, who they feel should be doing this work, and what this all means for public outreach.

The Spring 1996 issue of River Voices, River Network's quarterly newsletter, has an excellent article on crafting your organization's message. Points include making your message understandable to the "lay person" and developing a slogan.

MANUALS

Getting In Step: A Guide to Effective Outreach in Your Watershed This publication was prepared by the Council of State Governments and is designed to provide tools to develop outreach programs. The booklet provides guidance for defining goals and objectives, identify target audiences, creating, packaging, and distributing an effective message, as well as providing criteria for evaluating the effectiveness of an outreach plan. The appendices provide worksheets and camera ready graphics for use.

Getting Coverage: A Guide to Working with the News Media - this guide is in PDF format

How to Tell and Sell Your Story: A Guide to Media for Community Groups and Other Non-profits Although this handbook was written for urban community organizations, the principles it outlines apply to any group with a message. The book contains excellent information on and examples of developing a media strategy and message, writing news releases, staging news conferences, and getting your message heard. To order this book write: Publications, Center for Community Change, 1000 Wisconsin Ave. NW, Washington DC 20007, (202)342-0567.